What is the “Carnegie Secret” in Think and Grow Rich?

Have you ever wondered what the Carnegie secret is in Think and Grow Rich?  

Napoleon Hill alluded to a hidden secret that Andrew Carnegie shared with him and which is in every chapter of Think and Grow Rich.  

Here are some snippets from an email conversation with another coach, “Rick.” (Names changed to protect the innocent 🙂  Rick knew I had been a student and a coach of Napoleon Hill’s work for many years.  

He asked the question, “What is the Carnegie Secret?”


I hope that our email correspondence will shed light or possibly start conversation and discussion on the topic… “What is the Carnegie Secret in Think and Grow Rich?”

The email went like this…

Rick:  In Think and Grow Rich Napoleon Hill states.. “when you are ready for the secret, it will appear in every chapter” something like that. Have you ever figured out what that secret is?

Dawn:  “The last person who asked me that question has disappeared and is guessed to be on his, “round the world” adventure trip that he created for himself…

How about you? Have you found “the Carnegie secret” in Think and Grow Rich?

Rick:  “LOL
The Secret in Think and Grow Rich, I have not found, but when I watched Bob Proctor’s “You Were Born Rich” video he states that the secret is writing a goal on a card and carrying it around with you everyday and looking at it.

What do you think?”

Dawn: “The goal card was the tool used by Bob as well as many others, however I think it is merely a catalyst for the secret to emerge.  I have come to know that a part of the secret is knowing that you are 100% responsible for your life, down the the tiniest result.  

There is a difference between thinking you are responsible and knowing (pure belief).  The knowing comes from experience and experience from practicing the principles that Napoleon Hill talks about in his books, like seeing yourself in possession and really feeling it as you want it to be.  This knowing comes from testing, and trying, and acting with persistence in the direction of your goal.

But there is a hidden secret that even those that ‘know they are 100% responsible for their life’ don’t usually discover until much later in life.  That secret has to do with tapping into how you act when you feel you have everything you’ve ever dreamed of having, and how you act when you feel like you are everything you’ve ever dreamed of becoming.   Most people don’t know how they’ll act until they have it, but when that gap closes and you feel yourself becoming everything you’ve ever dreamed of becoming, your attitude changes, your whole outlook changes… you begin to live your life as an expression of abundance.  

Are you catching on?  

Some people get this hidden secret in the first chapter because their life experiences up until that point make it clear that it is true.   It is as if their awareness instantly shifts to “pure knowing” and belief that it is true.”  It is energy, it is all energy.  

“A peculiar thing about this secret is that those who once acquire it and use it find themselves literally swept to success, with what seems to be little effort, and they never again submit to failure! If you doubt this, study the names of those who have used it wherever they have been mentioned, check their records for yourself, and be convinced.

There is no such thing as SOMETHING FOR NOTHING!

The secret to which I refer cannot be had without a price, although the price is far less than its value. It cannot be had at any price by those who are intentionally searching for it.  It cannot be given away, and it cannot be purchased for money, for the reason that it comes in two parts.  One part is already in possession of those who are ready for it.” 
Think and Grow Rich – The Author’s Preface

In the Science of Getting Rich, Wallace states that you don’t have to do any practices of magic or affirm anything. He explains that when a desire becomes a burning desire you no longer have to remind yourself about it (as with a card) it is a part of you. Getting to that point can take cards and affirmations and reminders of all sorts for some people.  Most people however don’t allow themselves to feel they are worthy of their wildest dreams so they don’t dream them. Or remind themselves of them.  They go forgotten, but most likely pushed down and repressed.  The hidden secret I’m referring to sort of takes care of that feeling of unworthiness, once you begin to use it.  It shifts how you feel about yourself.  

Have you discovered what that hidden secret is yet?

We were born rich, and born to dream those big magical dreams about ourselves and our life.  We were born to make an impact and to influence those around us.   It is how we are wired…for growth and expansion, not just of ourselves, but to enrich the lives of others.   We are wired to take risks.  

There are people in our lives however who have conditioned us over time to “be practical”, “be safe”, “better not dream big, or you’ll be disappointed,”  and worse yet, they have conditioned us not to share our wisdom and our magic with others.  


My mentor’s copy of Think and Grow Rich. Powerful vibes!

The winners in life DO dream big, they do take risks and they take responsibility for their results.  They TAKE Action in the direction of their dream every day AND they share their wisdom and they help others succeed.  It is the law of life; Expansion! 

So…What do you think?  Do you think you have figured out the Carnegie secret?  Or are you dreaming big, and blaming everyone else for why you haven’t manifested your dreams yet?  Or are you dreaming big, and helping others dream big too?  

Life is Wonderful!  Enjoy the journey to your next level of success and always remember…

Appreciate Life, Think Big, Take Inspired Action, And Enjoy the Journey!

May 2023 update:  

I recently decided to to look into what Andrew Carnegie had to say about success and found that the Scottish-American industrialist and philanthropist, believed that the secret to success could be summed up in one phrase: “The secret of success lies not in doing your own work but in recognizing the right man to do it.”

Carnegie emphasized the importance of delegation and surrounding oneself with talented individuals who possess the skills and knowledge needed to accomplish specific tasks. He believed that a successful person should focus on their own strengths and leverage the strengths of others to achieve their individual and collective goals.

Carnegie’s philosophy was rooted in the idea that no individual can achieve great success alone. By recognizing and utilizing the abilities of others, one can accomplish far more than they could by themselves. This approach allowed Carnegie to build a vast empire in the steel industry and become one of the wealthiest individuals of his time.

It’s worth noting that while Carnegie’s perspective on delegation was a significant factor in his success, it is just one aspect of his overall philosophy. He also placed importance on hard work, continuous learning, philanthropy, and other principles that contributed to his accomplishments.

2 thoughts on “What is the “Carnegie Secret” in Think and Grow Rich?”

  1. Napoleon Hill never met Carnegie. He lied about this and there’s proof in Carnegie’s Biography. Hill was fraudulent about many of his supposed elite friends and only wrote about them after they were dead. There’s lots of evidence of this in newspapers and journals of his supposed rich friends. Go to the source – read Carnegie’s direct writings. It’s all in there.

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